Tablet owners spend differently than other consumers, according to data from Pew Internet Research and the Wall Street Journal. For retailers, this is a good thing, because the information suggests that tablet owners are more educated, have more disposable income, and are able and willing to spend more money shopping online. They invest the time for all this online shopping because they have it to invest — possibly thanks to their use of tablet technology.
About half of all tablet users earn more than $100k salaries, with the typical user being a male between the ages of 18-34. I have to say, that bit surprises me. I know more women with tablets than I do men, and most of them are older than age 35. I think the discrepancy may lie somewhere between the survey pool selection used to compile the data, and the fact that most of the people I know are women over the age of 35.
Nonetheless, here you will find a great infographic that breaks is all down, revealing a promising market of consumers who share the kinds of characteristics online retailers can only love. What do you think? Is this information accurate? Let us hear from you.
